I used the fast cut montage effect towards the end of my music video, by shortening the length of a range of shots on iMovie, using the crop tool. The fast-cut montage match the building beat towards the end of the video, matching genre characteristics. It also helped to keep the attention of the viewer, due to the fast speed of the changes, making likely that the video would be watched again to get a better look at all of the shots involved.
I also changed the saturation of the first few shots through the video effects available on iMovie. This gave the footage a vintage effect, matching the ideology of the band because the artist is new but has a slight vintage sound, for example with the use of the microphone effect of the singers voice at the start of the song. It also matched the image motif of the vintage microphone used in the video. This helped to keep the brand identity fluent and consistent through both music and visuals.
In the slower paced part of the music, I used the wipe (from left to right) transition, to follow the character off the screen by pulling on the next frame. I found that this added interest, gave the effect of the story moving on, effectively mirrored the pace of the visuals, as well as creating contrast to the other scenes of the video where the music and visual are both much more upbeat.
